Creating content, has many great benefits for business and for providing a creative outlet. To get the best benefit out of it, it should be done consistently. Daily if possible. When is the best time for creating content, then? I’ve experimented with various times and here is what I’ve found.
In the morning
In the morning, before work, you are more fresh and its quieter.
Apart from distractions, finding a time to write can be the most challenging obstacle. Often this can be overcome by writing early in the morning when it is quiet and there are no distractions. This may mean getting up earlier so that you can find this time before the normal day’s routines take hold.
Although this is the best time for creativity, it can mean major changes in your sleep habits. This is because it might mean you have to go to bed and wake up at least an hour earlier.
In the evening – after work
The next best time, to create content is in the evening after your day’s work. If you can switch off from work, you can concentrate on your content creation, without worrying about if you should be working. The downside is that there will be more distractions and temptations, in the form of family and TV for example.
As long as you are not neglecting your family I would recommend forgoing an hour’s TV or social media for creating something worthwhile. Actually, I would recommend quitting TV and social media anyway, but that’s a different subject.
During breaks at work
Aside from before and after work, the only other time you have is during work. I wouldn’t recommend using time you should be working because you should be concentrating on providing value to your employer. However, you could use your breaks. If you get an hour’s lunch break, why not make this a time you can create some content? Even if you committed just 30 minutes of your break to writing, this could add up. Remember little and often is better than larger chunks done infrequently.
Now that I work for myself, I can write at the best time for me every day. For me it is around mid-morning between 10am and Noon. At this time, I’m at my most creative and alert. I’m fully awake and have yet to hit the post lunch slump.
It doesn’t really matter what the best time for creating is. The best time is the time, when you will actually do it. Remember consistency is the key.