I’ve just started a monthly newsletter, which is designed to attract my email subscribers back to my blog. This will remind people of what they might have missed on my blog if they don’t visit it regularly. As a biproduct of this, it will help with the Google Algorithm and SEO. I can also occasionally, but not too often, use it to sell my products and services. It’s a win: win. In the newsletter, I include snippets of the blogs I’ve written the previous month, with a link to that blog post. I also include any insights and what I’m reading/consuming.
A newsletter, like this, positions you as a helpful, consistent voice and subtly draws people deeper into your world. If this is something you are interested in doing for your business, then here’s a clean, repeatable newsletter template you can use, with suggestions for extra value you might consider adding over time:
1. Your Monthly Newsletter Name
Give your newsletter a catchy name that your audience will remember and anticipate. You can also give it an Issue Number and put the Month/ Year at the top.
2. Personal Note / Opening Thought
Next add a short, authentic paragraph sharing what’s been on your mind lately, a win, a struggle, or a lesson.
Example:
This month I’ve been thinking about the power of compounding, not just in money, but in habits, health and the stuff we tend to ignore until it costs us. I’ll be honest: I slipped on my evening routine, but it reminded me how momentum works both ways.
3. Blog Highlights – What You Might’ve Missed
Here I share 3-4 snippets of around 100–150 words, from my previous month’s blog posts, with links back to the posts.
For Example:
Portfolio Career: 3 Ways to Multi-Brand Yourself on LinkedIn
Running two careers? One profile can still work.
I’m building a financial coaching brand while growing my sales agent business.
Here’s how to multi-brand yourself on LinkedIn without confusing your audience.
Read more
Is Shadow Work Useful for Personal Growth?
Is shadow work useful for personal growth? After 30 years in personal development, I’ve explored many methods—from NLP to hypnotherapy. Lately, I’ve been diving into shadow work.
At its core, it’s about exploring the unconscious parts of yourself—traits, beliefs, memories, and desires you’ve suppressed.
Carl Jung called this the “shadow.”
Read more
Knowing whether to sell or hold your property portfolio.
After recent market turbulence, many landlords are wondering: Should I cash in or ride it out?
I own 4 rental properties (interest-only mortgages, 67% LTV). All are cash-flow positive. But I asked myself—should I sell?
The answer? It depends.
I’ll break down 6 factors that helped me decide. If you’re a landlord with the jitters, follow along.
What’s your current position—holding, selling, or unsure?
Read more
18 Months, Zero Sales and a Dream I Can’t Ignore
I am currently pursuing two business opportunities and investing in property. The two business opportunities are as a sales agent for automation equipment, which is self-employed. The other is as a writer/online business. I have had no sales in either. I’ve been doing the sales agent for 18 months and it feels like a drain. I don’t enjoy it, but it was related to my previous jobs.
Read more
4. What I’m Reading / Listening To
Here put a short reflection on 1–2 books, podcasts, or articles you’ve enjoyed, ideally tied to your themes of money, mindset, or habit change.
One example is:
I’m re-reading The Unfoldment by Neil Kramer— a book on spirituality and philosophy. The Unfoldment is a natural human process; a journey of growth, realisation and ascendance. The book fuses profound spiritual philosophy and dynamic practical application to help you:
Claim your power, dissolve illusions and re-pattern old wiring.
I do not have an Amazon Associates account yet, although I do plan to get one when my audience grows. A link to this here would be a good additional source of revenue, if you have an affiliate account.
5. Quick Tip / Tool of the Month (optional)
Here you can write a short practical, bite-sized tool, app, exercise, or mindset shift your readers can use. One example could be:
Money Habit to Try:
Before buying something non-essential, ask: Would I still want this if no one ever saw it?
It’s cut my impulse spending by 80%.
6. What’s Coming Next / Call to Action
Finally, you could tease upcoming blogs, or invite your readers to share the newsletter, reply with questions, or check out your lead magnet.
Example:
Next month I’ll be diving into how to “run the numbers” on your first rental property.
👉Know someone trying to save a deposit? Forward this to them or send them the free Deposit Starter Pack here: Deposit Starter
7. Footer
Always include a footer to your Newsletter, with basic links to website, blog archive, lead magnet, social links, unsubscribe info. If you use a mailing platform like Mailchimp, this will be set up for you, although you can edit it.
Tips for a Successful Monthly Newsletter
Keep a content bank of short blog snippets, quotes and recommendations so you’re never scrambling at the end of the month. As you get ideas through the month, you could drop these into a file ready for use.
Use a consistent tone. You are trying to develop a relationship so keep it friendly, real and grounded in your journey.
Test subject lines like, for example I could use:
- “3 things that moved the needle this month”
- “The money mindset I’m working on (and 2 blog posts you might like)”
- “From blog to bank: May’s most useful tips”
Again, your mailing platform will allow you to split -test headlines, so you can compare the analytics and see which one works for you.
You can join my monthly newsletter at: https://mikeholdensales.com/deposit-blueprint/ , I would love to hear your opinion of it. Let me know if there are any improvements you would recommend. You will also get a free copy of my workbook the Deposit Blueprint.