I write a weekly blog post at www.mikeholdensales.com where I write about personal finance, productivity, mindset and business. I then repurpose these posts as LinkedIn articles, again once a week on a Friday. The reason I’ve done them as articles is that they are usually 1-2,000 words long, which would be too long for a regular LinkedIn post. I have started to re-share these articles in my LinkedIn post feed, but are there any benefits of doing this?
The short answer is yes; there are definite benefits to re-sharing a LinkedIn article to your post feed. This is especially true when you’re building authority or growing your audience. If you publish articles or are thinking of doing so here’s a breakdown of the why you should and how to do it well.
Benefits of Sharing an Article to Your Feed
1. More Visibility
Firstly, you will gain more visibility for your articles. Articles on their own tend to get less reach than the actual posts. Obviously, they will be longer and people are time poor, so will be reluctant to spend 5 mins reading an article. However, when you re-share them to your feed (with a short, engaging intro), the audience is more likely to read it. It may only take them few seconds to scan the post. If it piques their interest then will then go to the actual article to read it. It therefore gives the article a new lease of life. You will therefore get a bigger audience.
2. Drives Traffic to Your LinkedIn Articles
The article link in the re-shared post becomes a Call to Action (CTA). This pushes interested followers to your longer-form content. This is great if you’re offering deeper insights or value.
3. Positions You as a Thought Leader
Re-sharing the article with a comment lets you reinforce your personal brand. You can frame the post share as:
- A lesson learned
- A story you had to tell
- A guide for others following a similar path
4. Boosts Engagement
This was the major reason I started re-sharing my LinkedIn articles. My engagement numbers weren’t great, but I knew my writing would provide value to people. However, if no one saw it or engaged with it, then it would be just an online journal.
So, if your re-shared post gets comments or likes, it can trigger the LinkedIn algorithm to show your article to more people. This is precisely what I saw. The Impressions sky-rocketed and therefore the engagement increased.
5. Repurposing Made Easy
It’s a smart content flywheel. You’ve already authored the article — why not squeeze more juice from it? I plan to start splitting the posts into x/twitter posts. I also plan to re-start my YouTube channel, where I will use the original blog post as a script. So, from one blog post, I can now have:
- LinkedIn articles
- LinkedIn posts
- x/twitter posts
- YouTube video
This list is as long as there are content vehicles out there.
How to Re-share Your LinkedIn Articles for Maximum Impact
Don’t just hit “Share.” Instead, write a short hook. Here’s a couple of examples:
“Most people think they need X to do Y… I thought so too. Until I learned this the hard way.”
“I wrote this for anyone trying to [achieve goal] but feeling [emotion/obstacle].”
Use 1–3 short lines, spaced out. This will make it easy to skim. Then end with a soft CTA, e.g.
“Would love your thoughts.”
“Curious if this resonates with anyone else?”
“Full article here 👇”
Bonus Tip
You can re-share the article more than once if you frame it differently each time. For example, you could re-share it the first time, with a personal story relating to the article. The next time you could re-share it with a question or stat to back it up. Then for one last time you could add a brief summary or a benefit.
Re-sharing your articles will make your content work for you long after it’s published.
Best Practise for Re-sharing the Articles
What is good practise around re-sharing? Well, that will depend on the nature of the post but aim for 3–4 times over a 6–8 week period. This is a solid best practice, because most of your audience won’t see it the first time.
Another advantage of this method of spacing out your re-shares is that by offering a different angle on your article each time, different people will be more likely to engage.
Have you noticed when you look at your LinkedIn’s feed that posts will pop up from weeks or even months ago, especially when set to the default ‘Sort By: Top’? This is because the feed isn’t chronological, its set by the platform’s algorithm. Therefore repetition, when done well, will help your exposure.
Don’t’ think that you’re repeating yourself, you’re reaching more people.
How Often Should you Re-share
Make sure you spread it out over say a week, instead of clumped together. Here’s an example re-sharing schedule:
- 1st share: Day of or day after publishing (with strong hook)
- 2nd share: 7–10 days later (different framing)
- 3rd share: 3–4 weeks later (tie it to a trending topic or question)
- Optional 4th: 6–8 weeks in, as part of a roundup or “top articles” style post
This schedule avoids you spamming but also keeps it fresh in your audience’s mind.
Each Re-share Should Feel Like New Value
Change up your intro post, so that it seems as though it’s a different article. For instance, you could share a quote or insight from the article, in one post. On the next post you could highlight a pain point that reading the article will solve. On the 3rd re-share you could summarise it in a “3 key takeaways” format. Finally, if you are doing 4 share-to-feed posts, you could ask a question to encourage comments.
News Jacking
Keep an eye out for relevant trends or news items that are related to your post. When this happens pin the article to your profile for maximum visibility. Then follow this up again with a short series of sharing posts.
How Many Articles can you Re-share at a Time?
1–2 article re-shares per week is a sweet spot. This will keep your content mix diverse (and algorithm-friendly) while giving each article time to breathe.
Important: Don’t re-share two article posts back-to-back. Mix them with value posts, personal stories, tips, or soft CTAs.
Example Weekly Content Mix
Let’s say you’re posting 3–4 times a week on LinkedIn and this includes articles you want to re-share on your post feed. Here is an example weekly content schedule:
Mon: New Article Re-share (from archive)
Wed: Post an insight, mindset tip, or personal reflection related to the article.
Thur: Add a value/ “how-to” post, behind-the-scenes, newsletter plug, or teaser for next week
Fri: Re-share a previous article
Read my post on How to Write a Weekly Blog Post. In this post I show you a schedule I use to make sure I always get a blog post out each week.
If you’re exploring writing LinkedIn articles want to talk it through, feel free to message me. Always happy to offer perspective.