Objectives
Set your objectives and targets to first develop your sales strategy. First start with your business objectives and break these down to individual sales targets. Continue reading “Objectives”
Control your mind to achieve goals and get more done.
Set your objectives and targets to first develop your sales strategy. First start with your business objectives and break these down to individual sales targets. Continue reading “Objectives”
I’ve been in sales for almost 20 years and in this book I share everything I’ve learned along the way which has helped me go from failure to success. This book is the manual I wish I had all those years ago. Continue reading “From Failure to Success”
A CRM system is system used for managing a company’s interactions with current and future customers. It often involves using technology to organise, automate, and synchronise sales, marketing, customer service, and technical support. There are many software based systems available depending on what you require, and many systems are free or at least have a free version. Continue reading “Customer Relation Management CRM System Funnel”
From the Selling Strategy stage, you will have your sales targets to reach. This could be annual, quarter or month. In some cases, it may be week or day. Your target could be financial ie Net Sales or Gross Revenue. It could be numbers of sales. The important first stage of achieving your target is to translate it into daily activities. Continue reading “Sales Targets”
Think of any skill performed by a master and I will guarantee that they practise, practise and practise. Any movement or thought fires off neural pathways in the brain. Repeating a movement or thought strengthens the pathway so that it becomes easier to fire off. Continue reading “Repeat and Practise”
In step 7 we learnt about creating income from trading in your passion, next you will develop your own on-line presence and build a web based business.
Once your sales on eBay reach a certain level you can build an eBay store. This will be your fledgling web based business. Do check that your sales will cover the monthly fees, which will be about £19.99 per month for the basic store (at the time of writing).
The benefit of having an eBay store, is that people who buy an item off you or view your listing, will be prompted to go to the store. This will increase your sales. Your store and individual items will also appear in Google searches. You can also share your store on Social Media such as Facebook, again increasing your exposure to potential buyers.
Again, similar to eBay, once your sales reach a certain level think about an Amazon online store. Again your can share it on Social Media.
Once you are happy that your sales are good, the next step in building your web based business is to actually own your own website. This could be to promote your eBay or Amazon stores, or to sell directly on it. Your website also might have further information about your goods or services.
If people buy your product or service on eBay, what additional information might they also want from your website? Could you sell the information as an E-book? Or could you give the information free to build up an email address database, which you can then market other products to?
Do write some website content first. People visit websites for specific information – for content. So create your content first; write about what people want to know about.
The URL or name of your website should come from the keywords, within your website. What is the site going to do, what is it about? The keywords will come from the content you have written.
If your site is going to be a simple site with a couple of pages then consider using Free Web design software. I’m not going to plug any on here, but you can find them if you search online.
The problem with free sites is that the templates are generic and your URL will have some unwanted suffix plugging someone else’s site. That’s why I recommend learning how to do it yourself. If you are serious about having a web based business it will pay dividends to learn how to develop a basic site yourself.
If you are really serious and want an all-singing-all-dancing site and simply don’t have the time or inclination to DIY, then get a professional to do it for you. Do check out what other sites they have built first and compare their fees with other designers.
It’s important to think about who will host the site for your web based business. When researching for Web hosting, consider these factors:
Capacity – will the host allow you unlimited capacity, so your site can grow over time.
Uptime – does the host have an unbroken record of uptime. The last thing you want is for their server to crash.
Customer service – check their online forum to see what other people are saying.
Easy to use – is there a really easy and intuitive dashboard or does it look cluttered and confusing.
Unlimited urls – can you have many urls under one hosting? You might want more than one site.
Email – do you get an email account to really personalise your website?
Web building – some hosting providers also have web building facilities.
I can recommend Bluehost as a hosting provider, they are reasonably priced and simple to use.
Once you have an online presence there several ways in which people might get to your site. One is through the search engines like Google, Yahoo, Bing etc. These search engines want to be able to provide the searcher with the most relevant website page and so they have developed programs that will analyse the content on the web to see what is relevant or not. There are no esoteric dark arts involved in this, it is just a case of simply being relevant.
So your first task in SEO is to provide relevant content. Next make sure you have relevant page titles. If you are designing your own site, make sure you place meta tags and descriptions in the code to help the search engine to find out if your site is relevant. Make the design of your site easy for the search engine to navigate. This means having a good logic sequence. Another way to make your site relevant is by getting incoming links from other related relevant sites, the more of these the better.
Remember the three secrets to great SEO: Relevance, relevance, relevance.
If your site hits the spot and you start getting lots of traffic, you have an opportunity to further develop your web based business. A good way is through using affiliates programs. This is where you provide a link to another website, whose owner will pay you if people click through to their site and buy something. Be careful, though, as you don’t want to drive people away from your site.
Always remember to put a method for visitors to contact you as this could lead to further sales and also an opportunity to provide a service. Which leads us nicely on to the next step: Providing a Service. This will be the subject of the next chapter.
If you have followed the steps in this book, you have learned how to trade in your passion. In the previous chapter, we discussed about having your own online presence, telling the world about your passion. Could you actually provide a service to other people Continue reading “Provide a Service”
In selling it is becoming more and more important to have your own platform. We are living in such a dynamic world and who knows what the future for selling is. One thing I do know is that most research is done online, by your prospect. They will check out your company’s website and reviews. They will check out your Social Media profiles. Once way to stand out from the crowd is to have your own weekly blog, where you can establish yourself as an authority in your field. Continue reading “How to Write a Weekly blog post”
When breaking any large habit or chemical linked habit, it’s important to be gentle with yourself. Treat yourself as you would a small child. You may relapse; it’s not the end of the world. Continue reading “Relapse – Five whys”
The subconscious mind is influenced very easily and if you don’t watch out you might find external influences can start to control you. Here are six ways that you can influence the subconscious mind yourself, so that you can take back control. Continue reading “Six Ways to Influence the Subconscious”