Four more ways to arouse your customer’s desires

Following on from the last post, here are four more ways to arouse your customer’s desires.

The Reciprocity Technique

Capitalise on people’s tendency to reciprocate good thoughts and efforts. Whenever you give or do something nice to others, people are always obligated to return the favor. As a seller, give your customers holiday and greeting cards during special occasions. They will appreciate it and will buy again from you in the future. The same principle applies when you give samples or trial offers. They might buy your product just for the sake of reciprocity!

The Contrast Technique

Many people in today’s world shop with a budget in mind. With the current economy, it doesn’t pay to be spendthrift. To overcome this obstacle (in case your product has a higher price), show your prospective customer the super value they can get from your product in contrast to your competitors’ (which could be priced lower). Let them realise and feel the tremendous quality they are getting in exchange for a few dollars more.

The Herd Technique

Most people like to belong to a group. They want to do what the rest of humankind is doing, so they can feel a sense of belonging. In restaurants, they may apply this principle by giving free foods and large discounts to their customers. If people see that there are many people inside a diner, they wouldn’t hesitate to go inside themselves. The same is true with discos and bars. Long lines are an indication that people enjoy going and hanging out at that place.

The Consistency Technique

Try to find out what your customers’ preferences are. Ask them if they value quality over price. If they say “yes,” that’s your cue to ask them if they are willing to buy your product if it has a lot more useful features than others. People like to be consistent with their values and beliefs. And to stay consistent, they are most likely going to buy your product to prove that they indeed value quality over price.
Use these selling techniques and you will surely get your customer buying with lesser efforts and skill required!