How to Arouse Your Customer’s Desire

More often than not, desire is aroused by beauty, appeal, and attractiveness. Functionality and features usually come second. So in essence, you work to stimulate your customer’s desire, first through the physical attributes of your products. Its features and capabilities come second.
This may look too easy but aesthetics is not a simple science. Aesthetics is rather vague and is very general. The old adage still holds true – beauty depends on the person who appreciates it. You have to keep in mind who your customers are and what their preferences might be, before you can appeal to their senses. This is especially hard if you do not have any control over your product’s aesthetic abilities and you are just selling it. We will get to that later. First, here are the different channels of attraction and how you can use them to present your product to arouse your customers’ desire to buy.

Vision

The first step is to appeal to the eyes. Consumers want a product that looks good visually. Again, this is why companies are investing so much in remodeling and repackaging their products just to look new and trendy. Never mind the features. They can improve on that later, or maybe never. Some companies just opt to create an entirely different model of the product instead of adding good features to it. Repackaging is always costly, but a lot do it anyway.

Hearing

If there’s any music or sounds associated with your product and it is very engaging, capitalise on it. Let the music arouse desire. Music and sounds have the innate ability to do that. There might be times that you went walking in the mall and you heard your favorite song play somewhere. Do you remember how you stopped and just listened? You might have even walked right into the store just to enjoy the music. Music can relay a message of your product. Music uses the power of words and the melody of a good tune. That’s why songs and jingles are always created and used in television commercials. People love to hear a good harmony. That is one reason why the music industry is always flourishing.

The Sense of Smell

What is your first reaction when you are walking in a busy street and somebody with your favorite cologne walked right past you? You intend to look at the direction of the person, no matter how far away he may be. You might even search for his face in the crowd. Some people would even stop and savour the scent. Whichever your reaction is, the point is clearly stated. You simply can’t resist the allure of a good smell. Whether it is the smell of somebody’s cooking or the fragrance of your favorite perfume, you tend to turn your head even without meaning to. That effect is something you would like to achieve for your products.

The Sense of Taste

This one is for products that have something to do with eating or ingesting. It could be food products, drinks, or even medicines. If it has to go through the mouth, you have to make sure it tastes good. That goes true even for medicines. This is something basic. You won’t sell a chocolate bar that doesn’t taste sweet, right? Therefore, if you have to sell food, you have to make sure eating it will become your taste bud’s enjoyment. People like to try something new every now and then. Most of them are tired with the usual taste of the food they eat. This is the reason why companies are coming out with an orange, cherry, or apple flavors of their products. You don’t want to eat plain Jell-O’s every morning for the rest of your life, right? Or wheat grain cereals? Or plain fruit jellies? People like some variants. So benefit from that.

The Sense of Touch

But what if you are still considered as a low-level sales person and you do not have any control of the product’s aesthetic abilities? Well then, since you can’t be changing your products, change the way you present your products. Answer these questions:
What are the selling points of your product?
Of them all, which do you think is the most significant?
How can you promote this particular selling point?
Using which senses are you going to endorse the product best?
Can you combine two or more senses together to achieve optimum results?
Are you creative enough to appeal to all of a person’s senses?
Your choice of approach, of endorsement, or of advertisement is going to count a lot. Use the right one. Better yet, be imaginative enough to create your own. Make your own market plan. Make your own commercials, posters, and other attention-grabbing materials whenever you can. It may mean extra work, but it would surely take you closer to your goal.