Customer Relation Management CRM System Funnel

Customer Relation Management (CRM) System Funnel

A CRM system is system used for managing a company’s interactions with current and future customers. It often involves using technology to organise, automate, and synchronise sales, marketing, customer service, and technical support. There are many software based systems available depending on what you require, and many systems are free or at least have a free version. Continue reading “Customer Relation Management CRM System Funnel”

How to Write a Weekly blog post

blogging

How to Write a Weekly blog post

In selling it is becoming more and more important to have your own platform. We are living in such a dynamic world and who knows what the future for selling is. One thing I do know is that most research is done online, by your prospect. They will check out your company’s website and reviews. They will check out your Social Media profiles. Once way to stand out from the crowd is to have your own weekly blog, where you can establish yourself as an authority in your field. Continue reading “How to Write a Weekly blog post”

Four more ways to arouse your customer’s desires

Four more ways to arouse your customer’s desires

Following on from the last post, here are four more ways to arouse your customer’s desires.

The Reciprocity Technique

Capitalise on people’s tendency to reciprocate good thoughts and efforts. Whenever you give or do something nice to others, people are always obligated to return the favor. As a seller, give your customers holiday and greeting cards during special occasions. They will appreciate it and will buy again from you in the future. The same principle applies when you give samples or trial offers. They might buy your product just for the sake of reciprocity!


The Contrast Technique

Many people in today’s world shop with a budget in mind. With the current economy, it doesn’t pay to be spendthrift. To overcome this obstacle (in case your product has a higher price), show your prospective customer the super value they can get from your product in contrast to your competitors’ (which could be priced lower). Let them realise and feel the tremendous quality they are getting in exchange for a few dollars more.


The Herd Technique

Most people like to belong to a group. They want to do what the rest of humankind is doing, so they can feel a sense of belonging. In restaurants, they may apply this principle by giving free foods and large discounts to their customers. If people see that there are many people inside a diner, they wouldn’t hesitate to go inside themselves. The same is true with discos and bars. Long lines are an indication that people enjoy going and hanging out at that place.

The Consistency Technique

Try to find out what your customers’ preferences are. Ask them if they value quality over price. If they say “yes,” that’s your cue to ask them if they are willing to buy your product if it has a lot more useful features than others. People like to be consistent with their values and beliefs. And to stay consistent, they are most likely going to buy your product to prove that they indeed value quality over price.
Use these selling techniques and you will surely get your customer buying with lesser efforts and skill required!

Types of Sales Closing

Types of Sales Closing

Sales closing means taking the customer into the stage of commitment. This is where they actually buy – where they put out their hard earned and the not-so-hard earned cash for that matter, to buy your products. Therefore, to ensure you of a tightly sealed deal, here are some closing techniques you can take advantage of: Continue reading “Types of Sales Closing”